Normally, you would think that low prices are good. Deals are good. Deals are great, even. Haven’t you ever walked into a Costco, left $300 poorer, but still have a smile on your face because you’d probably have paid $500 for the same items if you weren’t buying in bulk?
A gym however, is not something you want a deal on.
At Equinox (and I assume other luxury gyms,) you will walk out over $140 poorer per month, doing the same ineffective workout you’d do anywhere else, but yet, it will leave you so much more satisfied than the $10/month + no commitment at Planet Fitness or whatever.
Cheap Gyms are Bad, But Not Because They Are Inherently Bad
A cheap gym can be compared to a classic economic theory, Tragedy of The Commons. For those of you who were browsing Facebook during your microeconomics lectures, this theory basically describes how when a finite resource such as fish, fossil fuels, or… a gym is available to everyone, it becomes overexploited. And bad.
For some backstory, a few years ago I was a member of a Synergy Fitness in my hometown of Merrick, NY. I paid around $20-25 a month for membership. It was a good gym with a lot of equipment, and was constantly expanding because they kept buying property around the location. A perk was that it was within walking distance of my house. On the other hand, it was also within walking distance of my high/middle/elementary school.
I hate small talking with people when I’m working out, and I hate having to even look at some of the goons I went to high school with. I ended up quitting Synergy, and only working out when I had access to the free gyms at college. Now that I’ve graduated, not ever being able to lift for the rest of my time living in Merrick was not something I was going to consider. Luckily, a brand new gym had opened, just half a mile further away from Synergy. Enter Crunch Bellmore, with beautiful brand new equipment, huge space, and an extremely attractive rate of $10 per month. And yet, I dread going there.
Now don’t get me wrong, Crunch Bellmore is actually a pretty great gym. When you go and there’s nobody there, you’ve got a lot of great equipment to get a good workout in with. This brings us back to The Tragedy of The Commons though. When a really great gym is $10 per month, there is never nobody there. Post-work hours, 7-8pm is disgusting at Crunch. You’ll wait half an hour to get some dumbbells because one of the benchwarmers from High School Football is trying to superset or some shit. I decided to start going at 9-10 PM, sometimes at the risk of not getting my full workout in before the gym closes at 11. And yet even at such an odd hour, I’d have to circle the parking lot 3 times before I found a spot, and would still probably have to wait for equipment and have at least one “Sup bro, how’s life? Working? Sick bro me too.” And since it was cheaper and probably even nicer than Synergy, everyone who I saw at Synergy back in the day… was now at Crunch.
My Free Trial at Equinox
The great Kanye West once said, “I need every bad bitch up in Equinox, I need to know right now if you a freak or not.”
Well, I suppose he actually said it a few times, but the funny part about this statement is that almost everyone in Equinox is a bad bitch.
Since October, I’ve been working for a Bulge Bracket Investment Bank, and I was recently informed of our discount at Equinox, which waives the $300 enrollment fee, and cuts the monthly fee down by $30 a month. (Which is still $140…)
I pass by the 50th Street location every day when I go home from work, since it’s placed right next to the downtown 1 stop. I’ve always had the itch to try a luxury gym, so I thought a free trial couldn’t hurt.
You can get a free trial by entering your email on the www.equinox.com website. This free trial period was the best and most painless out of any other trial I’ve done. Comparatively, Gold’s Gym would not give me more than one free day in the gym, and sent me 50 emails about signing up. Lifetime Athletic wouldn’t stop calling me for 2 weeks even when I said I wasn’t interested. Equinox called only one time, and allowed me to respond at my own pace via email.
The Equinox Experience
Here’s a list of things that make my experience at Equinox pretty great:
- Less crowded at peak hours
- Check into the gym/sign up for classes via iPhone app
- Locker rooms with built in locks
- Top of the line equipment, nothing is ever broken
- More attractive people to aggressively stare at during your workout
- Occasionally get free personal training sessions
- Depending on location, some provide workout clothes for you
- Elaborate showers, free Kiehl’s products
On paper, this may not sound like it’s worth 14x the price of my old gym, but it covers the most important thing when it comes to fitness: You’re excited about your next workout, and you don’t dread your next visit.